We specialize in the development and launch of innovative new partnerships, typically between a brand partner and a bank or financial services provider. Our experience includes playing a strategic advisory role for both established and emerging (e.g., digitally native) brands. Our support ranges from single product (e.g., a co-brand or private-label credit card) to multi-faceted / joint-venture type arrangements drawing on the respective ecosystems of each partner.
Impact Stories:
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Advised two digitally-native companies (a FinTech and Mobile company) on the launch of next generation co-branded credit card programs estimated to generate $ billions in economic value over the next several years. Provided end-to-end support, from product and opportunity scoping through contract execution.
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Supported a leading travel company on the launch of a co-branded credit card product (product launch coincident with the relaunch of company’s independent loyalty program).
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Advised a leading retailer on the launch of a private label and co-branded credit card that quickly scaled to $ hundreds of millions in sales across both digital and brick-and-mortar channels.